How brand awareness, brand recognition, and strategic positioning influence what consumers buy—and which brands they remember. Introduction: Branding Is Everywhere Have you ever walked into a grocery store intending to purchase a particular product without even considering the alternatives? You might reach for ketchup because you recognize the familiar Heinz logo. You might identify a banana by the Chiquita sticker. You might pick up sour cream with the jingle “Do a dollop of

Safety First, Then Deployment

The Academy of Natural Sciences of Drexel University, Philadelphia, PA in January 2022. First, I learned that Drexel University ended the Photography major program back in September 2025. This is sad news to hear, considering I minored in Photography at Drexel University, and have numerous friends who were Photography majors. I loved the program, classes, and professors. It is a shame to learn future generations of Drexel University students will no longer be able to study or

Ipsy Style, SS27, NYFW, Gotham Hall, New York, NY. After attending New York Fashion Week for Spring/Summer 2027, one thing was immediately clear: fashion is moving away from playing it safe. Across the shows, events, and street style, I noticed a strong emphasis on maximalism, bold visual expression, and cultural identity. Instead of relying on minimal silhouettes or monochromatic palettes, designers seemed to be embracing embellishment, pattern, and heritage — creating looks

Recently, I was one of thousands of employees who was laid off from their company. This is a common occurrence in many industries now,...